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Monday, October 15, 2012

Breakfast: It's what all the cool kids eat

 
 
So I'm really big on breakfast at the moment, having recently watched a documentary (I know!  I watched something other than The Real Housewives of all the world, and this time it really does count as a documentary, and not just reality TV!) about kids and breakfast and how their little minds are still in snooze-ville until they have breakfast.

This doesn't bode well for the estimated half a million Aussie kids who go to school sans breakfast, empty tummies rumbling, drowning out the morning's lessons.**

Interestingly, the same study showed that, of the kids surveyed who did eat breakfast, those who ate cereal achieved greater concentration and performance in comparison to their toast and fruit eating counterparts, particularly where boys were concerned.**

Now, I'm not a morning person.  Not even remotely.  You'd think that seven years of parenting would've painfully trained me to become a morning person.  But no, it didn't.  I expect that will happen right as they turn into teenagers who sleep until midday.

So while I'm all sloth-like in the early am, my kids bounce out of bed all "FEED MEEEE! FEED ME NOWWW!"

Cereal is the logical, quick and easy option to shut them up provide them with appropriate early morning sustenance, with minimal effort and motor skills required on my part.

Observe:
1 x Rice Bubbles 2 x Nutri-Grain and 1 x Sultana Bran on this particular day
As consumed by "Snap" (Miss7), "Crackle" (Mstr3) and "Pop" (Miss3)
....plus "The Giant Froot Loop
" (#1Hubby)


7 years of issuing parental sustenance equates to over 2,500 breakfasts.  In our house, I could probably average that into:

900 Rice Bubbles
700 Nutri-Grain
500 Corn Flakes
400 Sultana Bran

And if I'm honest, about 40 LCM's on those days where I'm too busy tooling around on Facebook and Twitter and forget that school starts at 8:30am.

Kellogg's is obviously a big advocate of breakfast for kids.  Hello, it's their thing, their 'bread and butter' (joke fail).  They successfully established the Kellogg's Breakfast Buddies programme in 2007, providing cereal to disadvantaged and at risk school communities.

They also recently launched the Breakfast Crusade, a month-long challenge to ensure all kids are eating breakfast before heading off to school to have their little minds shaped and educated and all that good stuff. 

That officially makes me a crusader.  The big question is : Do I get a superhero cape?  And does it come in black?
 
So here's the thing.  While the Kellogg's Breakfast Crusade was last month, I'm posting about it now.  Breakfast is important to kids every day.  It shouldn't be just a month long thing.  It should be second nature, as much as brushing their teeth before going to school.

And technically speaking, we're permanent Kellogg's Breakfast Crusaders, so shut up it still counts.

To help get your kids into the long-term Breakfast Crusade, I have a Kellogg's breakfast pack up for grabs:

Mum's: This will save you the equivalent of 3-4 bottles of wine in your monthly shopping budget
Or 3 casks, if you're more about the bulk method like I am


For your chance to win:

  • Follow this blog.  I'm about to unveil a new logo and blog design, and everyone wants an audience at the big reveal, to provide polite golf claps and wolf whistles.
  • Comment below with your favourite Kellogg's breakfast cereal (you're even allowed to say Coco Pops...no judgement here).  If I'm honest, mine is Froot Loops, and I keep a box hidden in the pantry as a dessert alternative once the kids are in bed.
  • For extra entries Tweet and/or share the following:
I want to join the Kellogg's Breakfast Crusade and win a breakfast pack with @Parental_Parody  http://goo.gl/rlgnt


Entries close midnight (WST) Monday 22 October

 
The fine print:
  • Entry is open to Australian and New Zealand residents only
  • Entries close midnight (WST) Monday 22 October
  • Winner posted on the blog Wednesday 24 October
  • Winner has seven (7) days to respond before I console myself with the remaining Froot Loops and conduct a re-draw



** Research conducted by the University of Sydney
 
 
 
 
 
 

78 comments:

  1. bodyandfeetretreatOctober 15, 2012 at 6:40 AM

    YAY for a Mom getting how important breakfast is for all of us !!! I don't function very well until I have eaten but don't like to eat too early so generally only eat when I get into work at 7.30 - weekends can be 10 or 11 before we have breakfast ! (and by then our 20yo is up and off to work if she is working !!!)
    Have a great day !
    Me

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  2. I love Froot Loops.

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  3. I love Corn Flakes. Sprinkled with Milo. As you do.

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  4. Tweeted too here:https://twitter.com/queenofcomps/status/257636461296353281

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  5. I must say I am a big fan of coco pops...not so much for breakfast but for dessert ;-)

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  6. shared on Twitter @narellerock https://twitter.com/narellerock/status/257637019897954304

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  7. Coco Pops are my favourite. I love the chocolate drink at the end.

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  8. I love Froot Loops...as a kid it was our special camping treat.

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  9. shared on twitter @LeanneRenehan https://twitter.com/LeanneRenehan/status/257639627794563072

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  10. Shared on facebook
    http://www.facebook.com/linda.courtney.376/posts/122057164612246

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  11. Tweeted on twitter
    https://twitter.com/twcourt/status/257640095962787840

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  12. https://twitter.com/lindyloo400/status/257644615098843136
    tweeted

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  13. i have always liked Sultana Bran, i like the sweetness with the sultanas,

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  14. I'm a sultana bran gal, although i add more sultanas (but i also add them to just about all cereals)

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  15. Shared on Facebook https://www.facebook.com/leimaycherry/posts/191339841001829

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  16. shared on twitter https://twitter.com/Leimaycherry/status/257678702886936577

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  17. My kids love Sultana buds and if they keep my kids happy then I love them!!

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  18. I grew up in USofA, the crazy place where they actually put marshmallows in breakfast cereal. (our most recent trip saw my daughter look at a bowl of Lucky Charms and look at me with pure glee as if to say "Are you kidding me? This is BREAKFAST?") So I'm gonna go with Kellogg's Sugar Smacks. However, they have recently changed their name to Honey Smacks, but I'll never change.........

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  19. My children and i love the Fruity Bix, this cereal is good for you but most of all, it has so much flavour and fills up those little bellies for School and play.

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  20. I can't go past the chocolately goodness of Coco Pops! Following via GFC as Di from Max The Unicorn

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  21. Tweeted here https://twitter.com/FunkieFrog/status/257796572270710785

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  22. tweeted :) https://twitter.com/Gherkkerry/status/257797912417927170

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  23. I love nutri grain!! crunchie and addictive :))

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  24. With our boys we can only have Corn Flakes in the house ~ they cant have colours/preservatives in their food :) We would love to give them Saltana Bran but that has preserved fruit :( So our favorits is Corn Flakes - well its not their fav but its what they eat! If they could shop they would buy nutri grain!

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  25. shared on twitter and already follow you :)

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  26. Tweeted https://twitter.com/irena80/status/257859645668982784

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  27. Rice Bubbles. They entertain the kids and they make for yummy Mars Bar slice!

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  28. The whole family loves rice bubbles

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  29. Toss up between crunchy nut or just right. Yum a love a sweet hit in the morning to kick start my day.

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  30. not sure how to follow this by email but already get your emails

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  31. We are a Kellogg's Cornflakes family. Great with milk or as a dry munchy, crunchy treat.

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  32. I love mixing weetbix with Cocoa Pops - chocolate weetbix - yum!

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    Replies
    1. OMG that is genius. I must try it. I'm also thinking Rice Bubbles with Cocoa Pops. Like a slightly less sweet Coco Pop!

      For your genius mixing of Kellogg's cereal...you are the winner! Yayness, woohooing all round and congrats!

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  33. I do love rice bubbles. Not only are they great as a cereal, but you can use them to make Mars Bar Slice, so it's win win!

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  34. I love coco pops - just very rarely eat them.

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  35. Fruit Loops, a reminder of my childhood!

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  36. Snotface Stinkbum's MumOctober 17, 2012 at 7:56 AM

    froot loops for sure! they are my preferred at-home-movie snack!

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  37. Yup, Fruit Loops here too! As a treat, occasionally, of course ;)

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  38. Following by GFC. We love Kellogg's corn flakes, my little one especially loves it.

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  39. Tweeted this giveaway: https://twitter.com/lindtar/status/258332727986778112

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  40. Cornflakes!!! :) Always golden and crunchy!! And I love honey joys!! hehe

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  41. twittered :) https://twitter.com/LittleBentoBlog/status/258386329325408257

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  42. My all time favourite is fruit loops. Definitely! But I try and steer clear of it for obvious reasons. The cereal I have regularly is cornflakes.

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  43. Kellogg's Special K. Still hoping for the red bikini body!

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  44. coco cops - just like a chocolate milkshake only crunchy. But have to eat quickly so I get the crunchiness!

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  45. I had to laugh wen I browser the cereal isle here. Same products (for the most part) but entirely different names. For a moment, I thought I'd have to live without the old favorites but they still sound strange.


    Sultana Bran instead of Raisin Bran and the one that makes my snicker the most: Rice Bubbles instead of Rice Krispies.

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  46. Coco Pops <3

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  47. Coco pops! I know you said you wouldn't judge, but does that still apply if I was to tell you I sometimes eat them for dinner when my partner is away at work? haha

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  48. I would have to go with Crunchy Nut!

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  49. saltana bran and cornflakes are the most loved in this family household

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  50. Has always been cornflakes with cold milk and sugar,thats until crunchy nut came along these you can eat by themselves!

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  51. I loooooooove cereal I eat it twice a day, for breakfast and as a after dinner snack and its the only way il drink milk, fave Kelloggs cereal would be Cocoa Chex

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  52. Shared via twitter ( popeyes_girl_22 )

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  53. Rice Bubbles takes me back to my own childhood, so it is my favourite. It's also coming up to that time when I love to make White Christmas with pistachios, cranberries, and white chocolate, with Rice Bubbles as the base of course!

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  54. Sultana bran
    Monzajm@yahoo.com.au

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  55. Guilty as charged for a closet cocopops liker here!

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  56. I love Special K...haven't achieved a bikini body yet, but I still enjoy eating it with honey on top. ;)

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  57. I'm a Sultana Bran fan

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  58. Just Right fan here!

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  59. Definitely fruit loops -- although I always feel just a little naughty!

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  60. Special K!! Yummmmmm... Especially with fresh fruit!

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  61. Have tweeted @oozzle :)

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  62. Following via Networked Blogs and my favourite cereal is weetbix!

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  63. cornflakes with cream thanks shared facebook and tweeted

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  64. Kellog's Crunchy Nut Cornflakes!
    They're the ULTIMATE brekky indulgence!

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  65. I still love Coco Pops and so do my kids but Rice Bubbles and Corn Flakes are great for baking with.

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  66. Coco pops and Nutri grain together is the best! Shocking i know. lol. :)

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  67. I've always loved Special K but I really love the addition of forest berries even more!

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  68. shared on twitter https://twitter.com/mandachic/status/260318276083646464

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  69. In this house we all love Crunchy Nut Cornflakes. Miss 9 is beside me telling me to tell you they're YUMMY, but some kids can't have them because of the peanuts in them, but she's lucky 'cause she can have as many as I let her!

    Jo
    wigkid71@optusnet.com.au

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