So I'm really big on breakfast at the moment, having recently watched a documentary (I
know! I watched something other than The Real Housewives of all the
world, and this time it really does count as a documentary, and not just
reality TV!) about kids and breakfast and how their little minds are still in snooze-ville until they have breakfast.
This
doesn't bode well for the estimated half a million Aussie kids who go
to school sans breakfast, empty tummies rumbling, drowning out the
morning's lessons.**
Interestingly, the same
study showed that, of the kids surveyed who did eat breakfast, those who
ate cereal achieved greater concentration and performance in comparison
to their toast and fruit eating counterparts, particularly where boys
were concerned.**
Now, I'm not a morning
person. Not even remotely. You'd think that seven years of parenting
would've painfully trained me to become a morning person. But no, it
didn't. I expect that will happen right as they turn into teenagers who
sleep until midday.
So while I'm all sloth-like in the early am, my kids bounce out of bed all "FEED MEEEE! FEED ME NOWWW!"
Cereal
is the logical, quick and easy option to shut them up provide them with appropriate early morning sustenance, with
minimal effort and motor skills required on my part.
Observe:
![]() |
1 x Rice Bubbles 2 x Nutri-Grain and 1 x Sultana Bran on this particular day As consumed by "Snap" (Miss7), "Crackle" (Mstr3) and "Pop" (Miss3) ....plus "The Giant Froot Loop" (#1Hubby) |
7 years of issuing parental sustenance equates to over 2,500 breakfasts. In our house, I could probably average that into:
900 Rice Bubbles
700 Nutri-Grain
500 Corn Flakes
400 Sultana Bran
And
if I'm honest, about 40 LCM's on those days where I'm too busy tooling
around on Facebook and Twitter and forget that school starts at 8:30am.
Kellogg's
is obviously a big advocate of breakfast for kids. Hello, it's their
thing, their 'bread and butter' (joke fail). They successfully
established the Kellogg's Breakfast Buddies programme in 2007, providing
cereal to disadvantaged and at risk school communities.
They
also recently launched the Breakfast Crusade, a month-long challenge to
ensure all kids are eating breakfast before heading off to school to
have their little minds shaped and educated and all that good stuff.
That officially makes me a crusader. The big question is : Do I get a superhero cape? And does it come in black?
So
here's the thing. While the Kellogg's Breakfast Crusade was last month, I'm posting about it now. Breakfast is important to kids
every day. It shouldn't be just a month long thing. It should be
second nature, as much as brushing their teeth before going to school.
And technically speaking, we're permanent Kellogg's Breakfast Crusaders, so shut up it still counts.
To help get your kids into the long-term Breakfast Crusade, I have a Kellogg's breakfast pack up for grabs:
![]() |
Mum's: This will save you the equivalent of 3-4 bottles of wine in your monthly shopping budget Or 3 casks, if you're more about the bulk method like I am |
For your chance to win:
- Follow this blog. I'm about to unveil a new logo and blog design, and everyone wants an audience at the big reveal, to provide polite golf claps and wolf whistles.
- Comment below with your favourite Kellogg's breakfast cereal (you're even allowed to say Coco Pops...no judgement here). If I'm honest, mine is Froot Loops, and I keep a box hidden in the pantry as a dessert alternative once the kids are in bed.
- For extra entries Tweet and/or share the following:
I want to join the Kellogg's Breakfast Crusade and win a breakfast pack with @Parental_Parody http://goo.gl/rlgnt
Entries close midnight (WST) Monday 22 October
The fine print:
- Entry is open to Australian and New Zealand residents only
- Entries close midnight (WST) Monday 22 October
- Winner posted on the blog Wednesday 24 October
- Winner has seven (7) days to respond before I console myself with the remaining Froot Loops and conduct a re-draw
** Research conducted by the University of Sydney
YAY for a Mom getting how important breakfast is for all of us !!! I don't function very well until I have eaten but don't like to eat too early so generally only eat when I get into work at 7.30 - weekends can be 10 or 11 before we have breakfast ! (and by then our 20yo is up and off to work if she is working !!!)
ReplyDeleteHave a great day !
Me
I love Froot Loops.
ReplyDeleteI love Corn Flakes. Sprinkled with Milo. As you do.
ReplyDeleteTweeted too here:https://twitter.com/queenofcomps/status/257636461296353281
ReplyDeleteI must say I am a big fan of coco pops...not so much for breakfast but for dessert ;-)
ReplyDeleteshared on Twitter @narellerock https://twitter.com/narellerock/status/257637019897954304
ReplyDeleteCoco Pops are my favourite. I love the chocolate drink at the end.
ReplyDeleteI love Froot Loops...as a kid it was our special camping treat.
ReplyDeleteshared on twitter @LeanneRenehan https://twitter.com/LeanneRenehan/status/257639627794563072
ReplyDeleteShared on facebook
ReplyDeletehttp://www.facebook.com/linda.courtney.376/posts/122057164612246
Tweeted on twitter
ReplyDeletehttps://twitter.com/twcourt/status/257640095962787840
https://twitter.com/lindyloo400/status/257644615098843136
ReplyDeletetweeted
i have always liked Sultana Bran, i like the sweetness with the sultanas,
ReplyDeleteI'm a sultana bran gal, although i add more sultanas (but i also add them to just about all cereals)
ReplyDeleteShared on Facebook https://www.facebook.com/leimaycherry/posts/191339841001829
ReplyDeleteshared on twitter https://twitter.com/Leimaycherry/status/257678702886936577
ReplyDeleteMy kids love Sultana buds and if they keep my kids happy then I love them!!
ReplyDeleteI grew up in USofA, the crazy place where they actually put marshmallows in breakfast cereal. (our most recent trip saw my daughter look at a bowl of Lucky Charms and look at me with pure glee as if to say "Are you kidding me? This is BREAKFAST?") So I'm gonna go with Kellogg's Sugar Smacks. However, they have recently changed their name to Honey Smacks, but I'll never change.........
ReplyDeleteMy children and i love the Fruity Bix, this cereal is good for you but most of all, it has so much flavour and fills up those little bellies for School and play.
ReplyDeleteI can't go past the chocolately goodness of Coco Pops! Following via GFC as Di from Max The Unicorn
ReplyDeleteTweeted here https://twitter.com/FunkieFrog/status/257796572270710785
ReplyDeletetweeted :) https://twitter.com/Gherkkerry/status/257797912417927170
ReplyDeleteI love nutri grain!! crunchie and addictive :))
ReplyDeletecocoa pops
ReplyDeleteWith our boys we can only have Corn Flakes in the house ~ they cant have colours/preservatives in their food :) We would love to give them Saltana Bran but that has preserved fruit :( So our favorits is Corn Flakes - well its not their fav but its what they eat! If they could shop they would buy nutri grain!
ReplyDeleteshared on twitter and already follow you :)
ReplyDeleteNutri-Grain
ReplyDeleteTweeted https://twitter.com/irena80/status/257859645668982784
ReplyDeleteRice Bubbles. They entertain the kids and they make for yummy Mars Bar slice!
ReplyDeleteFollowed via email :)
ReplyDeleteThe whole family loves rice bubbles
ReplyDeleteToss up between crunchy nut or just right. Yum a love a sweet hit in the morning to kick start my day.
ReplyDeletenot sure how to follow this by email but already get your emails
ReplyDeleteWe are a Kellogg's Cornflakes family. Great with milk or as a dry munchy, crunchy treat.
ReplyDeleteI love mixing weetbix with Cocoa Pops - chocolate weetbix - yum!
ReplyDeleteOMG that is genius. I must try it. I'm also thinking Rice Bubbles with Cocoa Pops. Like a slightly less sweet Coco Pop!
DeleteFor your genius mixing of Kellogg's cereal...you are the winner! Yayness, woohooing all round and congrats!
I do love rice bubbles. Not only are they great as a cereal, but you can use them to make Mars Bar Slice, so it's win win!
ReplyDeleteI love coco pops - just very rarely eat them.
ReplyDeleteFruit Loops, a reminder of my childhood!
ReplyDeletefroot loops for sure! they are my preferred at-home-movie snack!
ReplyDeleteYup, Fruit Loops here too! As a treat, occasionally, of course ;)
ReplyDeleteFollowing by GFC. We love Kellogg's corn flakes, my little one especially loves it.
ReplyDeleteTweeted this giveaway: https://twitter.com/lindtar/status/258332727986778112
ReplyDeleteFollowing by email
ReplyDeleteCornflakes!!! :) Always golden and crunchy!! And I love honey joys!! hehe
ReplyDeletetwittered :) https://twitter.com/LittleBentoBlog/status/258386329325408257
ReplyDeleteMy all time favourite is fruit loops. Definitely! But I try and steer clear of it for obvious reasons. The cereal I have regularly is cornflakes.
ReplyDeleteKellogg's Special K. Still hoping for the red bikini body!
ReplyDeletecoco cops - just like a chocolate milkshake only crunchy. But have to eat quickly so I get the crunchiness!
ReplyDeleteI had to laugh wen I browser the cereal isle here. Same products (for the most part) but entirely different names. For a moment, I thought I'd have to live without the old favorites but they still sound strange.
ReplyDeleteSultana Bran instead of Raisin Bran and the one that makes my snicker the most: Rice Bubbles instead of Rice Krispies.
Coco Pops <3
ReplyDeleteCoco pops! I know you said you wouldn't judge, but does that still apply if I was to tell you I sometimes eat them for dinner when my partner is away at work? haha
ReplyDeleteRice Bubbles
ReplyDeleteI would have to go with Crunchy Nut!
ReplyDeletesaltana bran and cornflakes are the most loved in this family household
ReplyDeleteHas always been cornflakes with cold milk and sugar,thats until crunchy nut came along these you can eat by themselves!
ReplyDeleteI loooooooove cereal I eat it twice a day, for breakfast and as a after dinner snack and its the only way il drink milk, fave Kelloggs cereal would be Cocoa Chex
ReplyDeleteShared via twitter ( popeyes_girl_22 )
ReplyDeleteRice Bubbles takes me back to my own childhood, so it is my favourite. It's also coming up to that time when I love to make White Christmas with pistachios, cranberries, and white chocolate, with Rice Bubbles as the base of course!
ReplyDeleteSultana bran
ReplyDeleteMonzajm@yahoo.com.au
Shared on Twitter
ReplyDeleteshared on FB.
ReplyDeleteGuilty as charged for a closet cocopops liker here!
ReplyDeleteI love Special K...haven't achieved a bikini body yet, but I still enjoy eating it with honey on top. ;)
ReplyDeleteI'm a Sultana Bran fan
ReplyDeleteJust Right fan here!
ReplyDeleteDefinitely fruit loops -- although I always feel just a little naughty!
ReplyDeleteSpecial K!! Yummmmmm... Especially with fresh fruit!
ReplyDeleteHave tweeted @oozzle :)
ReplyDeleteFollowing via Networked Blogs and my favourite cereal is weetbix!
ReplyDeletecornflakes with cream thanks shared facebook and tweeted
ReplyDeleteKellog's Crunchy Nut Cornflakes!
ReplyDeleteThey're the ULTIMATE brekky indulgence!
Shared on FB :)
ReplyDeleteI still love Coco Pops and so do my kids but Rice Bubbles and Corn Flakes are great for baking with.
ReplyDeleteCoco pops and Nutri grain together is the best! Shocking i know. lol. :)
ReplyDeleteI've always loved Special K but I really love the addition of forest berries even more!
ReplyDeleteshared on twitter https://twitter.com/mandachic/status/260318276083646464
ReplyDeleteIn this house we all love Crunchy Nut Cornflakes. Miss 9 is beside me telling me to tell you they're YUMMY, but some kids can't have them because of the peanuts in them, but she's lucky 'cause she can have as many as I let her!
ReplyDeleteJo
wigkid71@optusnet.com.au
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ReplyDelete