Breakfast: It's what all the cool kids eat

 

 

So I'm really big on breakfast at the moment, having recently watched a documentary (I know!  I watched something other than The Real Housewives of all the world, and this time it really does count as a documentary, and not just reality TV!) about kids and breakfast and how their little minds are still in snooze-ville until they have breakfast.

This doesn't bode well for the estimated half a million Aussie kids who go to school sans breakfast, empty tummies rumbling, drowning out the morning's lessons.**

Interestingly, the same study showed that, of the kids surveyed who did eat breakfast, those who ate cereal achieved greater concentration and performance in comparison to their toast and fruit eating counterparts, particularly where boys were concerned.**

Now, I'm not a morning person.  Not even remotely.  You'd think that seven years of parenting would've painfully trained me to become a morning person.  But no, it didn't.  I expect that will happen right as they turn into teenagers who sleep until midday.

So while I'm all sloth-like in the early am, my kids bounce out of bed all "FEED MEEEE! FEED ME NOWWW!"

Cereal is the logical, quick and easy option to shut them up provide them with appropriate early morning sustenance, with minimal effort and motor skills required on my part.

Observe:

1 x Rice Bubbles 2 x Nutri-Grain and 1 x Sultana Bran on this particular day
As consumed by "Snap" (Miss7), "Crackle" (Mstr3) and "Pop" (Miss3)
....plus "The Giant Froot Loop" (#1Hubby)

7 years of issuing parental sustenance equates to over 2,500 breakfasts.  In our house, I could probably average that into:

900 Rice Bubbles

700 Nutri-Grain

500 Corn Flakes

400 Sultana Bran

And if I'm honest, about 40 LCM's on those days where I'm too busy tooling around on Facebook and Twitter and forget that school starts at 8:30am.

Kellogg's is obviously a big advocate of breakfast for kids.  Hello, it's their thing, their 'bread and butter' (joke fail).  They successfully established the Kellogg's Breakfast Buddies programme in 2007, providing cereal to disadvantaged and at risk school communities.

They also recently launched the Breakfast Crusade, a month-long challenge to ensure all kids are eating breakfast before heading off to school to have their little minds shaped and educated and all that good stuff. 

That officially makes me a crusader.  The big question is : Do I get a superhero cape?  And does it come in black?

 

So here's the thing.  While the Kellogg's Breakfast Crusade was last month, I'm posting about it now.  Breakfast is important to kids every day.  It shouldn't be just a month long thing.  It should be second nature, as much as brushing their teeth before going to school.

And technically speaking, we're permanent Kellogg's Breakfast Crusaders, so shut up it still counts.

To help get your kids into the long-term Breakfast Crusade, I have a Kellogg's breakfast pack up for grabs:

Mum's: This will save you the equivalent of 3-4 bottles of wine in your monthly shopping budget
Or 3 casks, if you're more about the bulk method like I am

For your chance to win:

• Follow this blog.  I'm about to unveil a new logo and blog design, and everyone wants an audience at the big reveal, to provide polite golf claps and wolf whistles.

• Comment below with your favourite Kellogg's breakfast cereal (you're even allowed to say Coco Pops...no judgement here).  If I'm honest, mine is Froot Loops, and I keep a box hidden in the pantry as a dessert alternative once the kids are in bed.

• For extra entries Tweet and/or share the following:

I want to join the Kellogg's Breakfast Crusade and win a breakfast pack with @Parental_Parody  http://goo.gl/rlgnt

Entries close midnight (WST) Monday 22 October

 

The fine print:

• Entry is open to Australian and New Zealand residents only
• Entries close midnight (WST) Monday 22 October
• Winner posted on the blog Wednesday 24 October
• Winner has seven (7) days to respond before I console myself with the remaining Froot Loops and conduct a re-draw

** Research conducted by the University of Sydney