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Sunday, December 15, 2013

Kellogg's Breakfast Buddies serve up a milestone

I have a long running love affair with Kellogg's.

Sorry George, you will always be my #1, but if you come at me with cereal and coffee, you will be that much more attractive.  If that's possible.

They've been my Sponsor of Awesome in the past, and I've worked with them on a number of occasions.  In fact, I've written about their Breakfast Buddies program before.

They've been my go to meal of choice when I just can't be bothered.

Cereal is totally dinner-worthy if you choose the right one - fibre, vitamins, minerals, fruit, calcium.

They're definitely my go to breakfast.

Because nothing is quicker than whacking some cereal in a bowl when you look up from Facebook and realise the kids are still in their pyjamas, playing in the toy room, and school starts in 20 minutes.

Given the fact that cereal is an undeniably quick and easy breakfast, it's hard to work out why up to 1 in 7 Australian kids are skipping breakfast.

That's an average of 2 kids in every classroom going to school on an empty stomach.

Those statistics come from the Australian Bureau of Statistics' latest CensusAtSchool results.

To put that into perspective, in 2007 when the Kellogg's Breakfast Buddies program launched, the figure was up to 1 in 10 Australian kids.

Things have got significantly worse in the past six years.  More kids - up to 1 million of them - are going without breakfast each day.

Who can concentrate on an empty stomach?

Why are so many kids going without breakfast when cereal is such a quick and easy option?

On a far more encouraging note, this week marks Kellogg's Breakfast Buddies' one millionth serve.

One million breakfasts provided to kids who otherwise would have gone without.

Fist bump, Kellogg's.

(That is still what the cool kids do, right?)

If you think your school (or community group supporting kids in need) could benefit from the Breakfast Buddies program, then check out their website and sign up.

It's free.  It's quick.  It's easy.  You can sign up via their online application form.

One final cereal consumption encouragement visual before the giveaway:

Image Credit

I have consumed cereal from 6 of these items, plus 2 others not listed

To help celebrate Kellogg's Breakfast Buddies' one millionth breakfast, I have a Breakfast Buddies prize pack to give away.

In my house, this means a week of breakfasts, 2 weeks of after school snacks, and a few family dinners.

For your chance to win, comment below with your best tip on how to encourage kids to eat breakfast.

Mine is a high pitched, panicked HURRY UP!  OMG WE'RE SO LATE! I AM NEVER GOING TO GET A PARKING SPOT!  HURRRRYYYY UPPPPP!  lovingly yelled from upstairs where I'm throwing on what I hope is not a food stained, thrice worn outfit, while contemplating if I have time to brush my hair versus supervising them brushing their teeth and did I remember to pack vegetables for Crunch 'n Sip and exactly how old is the ham in their sandwiches.

Works like a charm.

Well maybe not like a charm.  But it does work.

And so far, no food poisoning via dodgy ham.  Winning!

Entries close midnight (WST) Friday 20th December

The fine print
  • Entry is open to Australian residents only
  • Entries close midnight (WST) Friday 20th December
  • Maximum of one (1) entry per person
  • Winner will be announced via the Facebook Page (because sometimes I can't really think of much else to write there)
  • Winner will be contacted by email.
  • Winner has seven (7) days to respond to the email before I get a little miffed about having to conduct a redraw, and therefore drown my sorrows via Rice Bubbles slice that I've resisted the urge to eat thus far.
  • Prize will be issued by Kellogg's or their representative.

While I have worked with the Kellogg's brand in the past, this is not a sponsored post.  No goods or payment were received in return for this post beyond the reader prize pack intended to help promote the Breakfast Buddies program.


  1. With my nephew it's easy; put either blueberries or sultanas in any food and he will happily and quickly devour it.

  2. I've always found that threatening physical violence is a great motivator.

  3. My two kiddies don't get to watch TV until breakfast is all eaten so that usually works each morning :-)

    saekae at bigpond dot net dot au

  4. I find that hunger gets everyone to the breakfast table in a disorderly fashion. It's not called breaking your fast for nothing!!


  5. It's never a problem, they are always ready to eat. Anything, anytime. With seconds. Teenage years will be more challenging. I look forward to hearing other opinions on how to get a teenager out of bed.

  6. Offering a variety! Cereal, yoghurt, berries and toast are the usual options here.

  7. No iPads until breakfast eaten, teeth brushed and dressed. It's the ONLY thing that works for me.

  8. You know, I still haven't figured that one out, it 's been year, I should know by now shouldn't I?


  9. For my little boy, I have to change different cereals every 2-3 days because he's still curious of everything. He refuses to eat the breakfast if I give him same food everyday.

  10. We keep a lucky dip box with lots of small toys & unique stationary items in our home . The deal is - if the kids eat their breakfast everyday for a week without creating any fuss or tantrum , then every sunday they can choose one item of their choice from the box. Both parents & kids are happy with this system in our home.
    email -

    1. Winner winner chicken dinner!

      I love this idea. And it's so easy to pick up some cheap treats from the discount shops.



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